Data Science and Intelligent Computing Techniques
Early Supplier Involvement for Reducing Lead Time in New Product Development
Authors: Amit K Gupta, Ashutosh Dash and Manoj K Srivastava
Publishing Date: 17-10-2023
ISBN: 978-81-955020-2-8
Abstract
The paper aims to investigate the impact of Early Supplier Involvement (ESI) on the lead time for placing a new product in the market, as lead time is crucial for the success of firms in the dynamic business world. Accelerated product development offers advantages like the first mover advantage, a longer product life cycle, and customer insights, making lead time reduction important for technology-based companies. The paper adopts a survey-based analysis methodology, where a questionnaire is formulated based on insights acquired from a pilot focus group discussion with experts in the product development field.
Keywords
New Product Development, Early Supplier Involvement, Lead Time
Cite as
Amit K Gupta, Ashutosh Dash and Manoj K Srivastava, "Early Supplier Involvement for Reducing Lead Time in New Product Development", In: Satyasai Jagannath Nanda and Rajendra Prasad Yadav (eds), Data Science and Intelligent Computing Techniques, SCRS, India, 2023, pp. 423-432. https://doi.org/10.56155/978-81-955020-2-8-38